S H E L L T U R K E Y
FLIGHT MODE IS ON
Members of Havada Karada Kazan earn miles with their flights, but most were not aware that they could also use those miles in Shell while buying fuel. So we collaborated with Hurriyet to send those people notifications about this opportunity… when they put their phones into “flight mode” of course! We showed them Havada Karada Kazan’s message saying, “You can win with your flight miles while driving on land as well as while you are flying in the air… You can use your flight miles in Shell when buying fuel too!” This innovative medium for our message helped it to generate 40% CTR and drive larger awareness for the campaign on mobile.