M I C H E L I N

Michelin Dubai - Back to Normal Campaign

Michelin Dubai - Back to Normal Campaign

Global pandemy has changed our lives in many ways. With precautions taken by almost every country, most people parked their cars and didn't go on the road for months. But when things started to get stabilized and governments let people go to work and vacations, we created a regional comeback campaign for Michelin in the Middle East and Africa region. It's a 360 campaign which has been adapted to different mediums.We wanted to emphasize safety in our messages and created the "Move Forward We Are With You" campaign which has been the main message in all this region and in 3 languages, English, Arabic and French.As the hero creative of the project, we created a film which is adapted to every country with seperate footages and the same message and encouraged people to hit the road again, safely with support of their partner Michelin.

Let's start a new project together!

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