M I C H E L I N
IYI KI YANIMDASIN
Eids are very important occasions in Turkey. This year, there was a 6 days of a holiday in September for Eid. And it’s a huge occasion for people to go to visit their families or go on a vacation. Unfortunately, in these periods, traffic accidents increase dramatically. Drivers spend a lot of time on their mobile devices, especially for texting. The week before Eid, Facebook let brands use Facebook Messenger as an ad platform. The same day, we created a website “iyikiyanimdasin.com” and used it as an informative platform about how texting causes accidents. We created an ad on the 2nd biggest messaging app of the world, to give the message: ‘Don’t text While Driving’. Our message reached 426.843 people and been viewed 753.660 times. Our KPI was a bit unusual. We wanted people to abandon the app and not click the add which worked very well and 94% of the people didn’t click the button. The ones who did, saw stats about how texting effects driving. We’re glad to have you with us!