M I C H E L I N   T U R K E Y

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WHEN IT REALLY MATTERS

Impact

We used Shazam mobile app to integrate our TV commercial. Shazam let us lead the mobile users to a landing page that reinforces our main campaign message. We provided a platform where people could easily choose 1 out of 5 “Thanks for always being there” messages and share it with their loved ones via Twitter by only mentioning them. These tweets turned our campaign message into user generated contents, as we integrated our TV commercial packshot in every message as a video.

As a result campaign got 52.233 Shazams, more than 1500 people connected with their Twitter accounts and 900 messages are sent on Twitter.

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