G A R A N T I
MEET WITH UGI
We organized a digital introduction for Garanti’s new hero: UGI. First, we got influencers to meet with UGI and they teased the campaign. We used Shazam to turn our TV Campaign into a digital experience. Shazam leaded them to a mobile website in which they played the UGI game, watched UGI’s interactive introduction videos. We created an interactive masthead for YouTube which people could use their mobile devices as a second screen. We even made a hologram of UGI to make people physically meet our new hero.
As a result, we reached 12 Million people, campaign got Shazamed more than 90.000 times. YouTube masthead and 3D holograms of UGI were both viewed more than 10.000 times. On the outdoor, we reached more than 48.000 people with the inserts.