D E N I Z B A N K

kredi-x

KREDI X

Impact

Smartphone buyers watch unboxing and review videos of their favourite technology bloggers. iPhone X is the most searched unboxing item ever on YouTube. We shot 18 different unboxing videos for smartphone enthusiasts. We targeted the audience depending on their mobile devices on YouTube and Facebook. Mobile users watched our YouTube ads before the unboxing videos and saw a surprise. There was the same device they were using while watching the video that came out of the box of the new phone. We shot 7 different Apple and 11 different Samsung models and led the users to apply for Kredi X. Videos were watched more than 695k times and 20k people reviewed our loan. And 2795 people bought their new phones via Kredi X!

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